I wrote email copy for all of TalkTalk’s services (mobile, TV and broadband) on a daily basis at STEEL from 2012-2014.

I was also involved in the design of TalkTalk’s TV Ezine, now into its 40th issue. Each week, we’d need an attention-grabbing subject line, intro paragraph and synopsis for each container. The more friendly, chatty tone that we developed has since been implemented across several other TV email templates.

FEATURED COPY

Oh my hobbits!

TV Ezine Edition 33

The bank holiday has arrived and we’re ready for it! As you pack away your weekly worries and break out the hot cross buns, we’re making Easter even sweeter with new releases like The Hobbit: The Desolation of Smaug and guilty pleasures like Made in Chelsea. There won’t be a dull moment this weekend. Happy Easter! We’ll see you on the other side…

Adventure Time Marathon

Going anywhere nice this Easter? Spend the weekend in the delightful land of Ooo, with Cartoon Network’s Adventure Time marathon. From 19th-20th April, the hit kids’ channel will be showing back-to-back episodes of this joyfully oddball cartoon favourite.

Balls, blockbusters and Mr. Banks

TV Ezine Edition 32

The days are getting longer, but evenings are still our favourite! As the sun melts on the horizon like butter over popcorn, put your feet up and enjoy some of spring’s biggest hits. Superman battles evil in blockbuster Man of Steel, and Mary Poppins author, P L Travers, battles Walt Disney in the charming Saving Mr. Banks. Catch up on both at a time that suits you.

If ever there was a month to try the Sky Sports Boost…

TV service email, April 2014

The battle for the Barclays Premier League Trophy is entering its final, nail-biting month. It hasn’t been this close in years! Who will come out on top? Who will be for the chop? And where will you be?

Sky Sports is the perfect place to watch every pass, every strike, every save and every heart-stopping moment in every game that matters. Even if you’re David Moyes.

Switch on our Sky Sports Boost today and catch all the action for only £30 a month. With just a one month commitment, it’s the easiest way to guarantee prime seats for this spectacular season finale.

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