As part of a larger project at STEEL to redefine iStock by Getty‘s brand positioning, we came up with the idea of an online platform where iStock customers could build a moodboard in seconds. The completed moodboard could then be shared online or even printed as a last-minute addition to a presentation.

Timed to coincide with the launch of the rebrand, Instant Moodboard was a great way to promote iStock’s exclusive content and search functions, while also reaching out to potential new customers.

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