Greggs SEO copy

The friendly, conversational tone of voice we’d been using on Greggs social media channels was getting a really good response from its fans – so when Greggs redesigned their website in 2012, they asked us to help with an SEO review and copy for its product pages as well.

The tone we developed online has since gone on to influence the brand’s overall tone of voice.


Sweet Chilli Chicken Bloomer

Some sandwiches like to sneak up on you – all soft and delicious. Others, such as the Sweet Chilli Chicken Bloomer, like to arrive with a bang, give you a great big spicy kiss and then dance a tango on your tastebuds.

Packed with slices of chargrill flavoured chicken breast, crunchy red onion and fresh mixed leaf lettuce, this tasty sandwich is supercharged with a generous slug of sweet chilli sauce. Served in our soft white bloomer bread it’s great for adding a spicy punch to your lunch.


A sandwich so good it even sounds tasty abbreviated – our BLT is made with sweetcure back bacon, slices of juicy tomato, crisp iceberg lettuce and a dash of classic mayonnaise.

Packed in our own malted brown bread it’s mighty, meaty and mouthwatering. Or ‘MMM’ for short.

Steak Bake

Beef and gravy, a match made in heaven! Our delicious Steak Bake is the perfect snack when you’re out and about.

Packed with diced cuts of prime beef in a rich and tasty gravy, this golden puff pastry parcel has been a firm favourite for years.

Freshly baked in our shops throughout the day, there’s probably one coming out of the oven right now… Unless you’re reading this at night. In which case, go to bed. And dream of tomorrow lunchtime.

Sausage and Bean Melt

Some things were made to go together. Bacon and eggs. Strawberries and cream. Burgers and gherkins. Well, maybe not everything.

But sausages, beans and cheese are a match made in heaven – and Greggs, thanks to our amazing Sausage and Bean Melt.

Bursting with baked beans, mini sausage meatballs and melted cheese, this tasty savoury makes a delicious snack when you’re on the go.

Cheese and Bacon Wrap

Need a quick bite in a hurry? We have a tasty, pastry solution. Our Cheese and Bacon Wrap is a great way to curb your cravings when you’re out and about.

Delicious unsmoked back bacon and a tangy cheddar cheese slice are bundled together in a big, golden puff pastry hug. Freshly baked in our shops throughout the day, it’s the ultimate feelgood food.

Pop in and give them a try!


To toast or not to toast? However you like it, our soft and fruity Teacake makes the perfect anytime snack. Packed with juicy vine fruits and mixed spices, they’re delicious with a little butter. And a cuppa, obviously. Go on… pop the kettle on.

Like all of our bread, our Teacakes are freshly baked every day. Are you a fan? Drop us a line on Facebook – we love hearing your ideas and suggestions.

Belgian Bun

Our delicious, hand finished Belgian Bun makes the perfect afternoon treat.

This soft fruit bun is hand finished with lemon flavoured fondant icing and topped with a crowd-pleasing glace cherry.

Tear it into bite-sized bits, nibble around the edges or head straight for the cherry in the middle – everyone has their own way of eating a Belgian Bun. What’s yours?

Triple Chocolate Muffin

If you’re intolerant to cake, chocolate or good times please look away now. Because our Triple Chocolate Muffin is bursting with all three.

Packed with chunks of Belgian chocolate, this decadent chocolate muffin has a rich centre of smooth chocolate flavoured sauce.

Triple Chocolate Muffins are the perfect treat when you’re out and about, at work or at home (if you can wait that long).


Tea! It’s the nation’s favourite beverage and the best way to wake up your senses, any time of the day.

Our delicious Fairtrade blend is made with leaves from as far away as Kenya. Treat yourself to a hot cup of the good stuff next time you call in.

Fruit Loaf

Is it possible to pack a loaf with too much fruit? We put it to our bakers and they said no – and promptly proved it with our delicious and ever-so-fruity Fruit Loaf.

Packed with juicy vine fruits, candied orange and lemon peel and just a hint of spice, this delicious bread is sensational toasted with a little butter. They also recommend a cup of tea. Very wise, our bakers.

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