HEAVEN AND HELL
You can’t be right all the time. So on the rare occasions a new Greggs product faced delisting, we would prompt the Facebook fans to vote – should it be sent to Heaven or Hell? The results would determine whether the product received either a loving or wickedly spiteful epitaph.
As well as keeping customers up to date with the Greggs menu, this approach would always spark comments both for and against the product. Plus it gave us an excuse to write some silly poems.