As the only in-house copywriter at Firebox from 2010-2012, I wrote original content for 90% of the products. Adding wordy razzle-dazzle to their weekly emails was always great fun too – especially every April Fool’s Day (see below).

Subject lines, intro copy and a synopsis of each product in the newsletter were usually needed. Thanks to Firebox’s awesome design team, the newsletter was never dull.