I’m Ben. I’m a freelance content designer, content strategist and creative copywriter, living in London.
For over 10 years I’ve been helping businesses of all sizes to make better products and services, improve their tone of voice, explain complex systems, and serve their customers and audiences better.
- Microcopy and UX writing
- Design team engagement
- User testing and research
- Workshop facilitation
- Subject matter expert interviews
- Content auditing
- Ecosystem mapping
- Brand and product strategy
- Tone and voice development
- Stakeholder engagement
- SEO copywriting
- Content production
- ATL and BTL marketing
- Editing and proofreading
- Training and mentorship
CONTENT DESIGNER, CONTENT STRATEGIST
I worked closely with Fika’s co-founders, developers and advisory board on the content strategy and design of a new mental wellness app, due to alpha trial later this year.
Clients: BP, Department for Work and Pensions, Scottish Power, UK Power Networks.
Content: App content writing, video storyboarding and scripting, pitch deck writing.
BIMA Awards 2018 | BIMA Advance Grand Prix | Winner
BIMA Awards 2018 | Transformation & Consultancy Impact | Winner
Core77 Design Awards 2017 | Service Design Award | Runner up
Core77 Design Awards 2017 | Strategy & Research Award |
I worked with a small team to design a concept online service for HSBC, which would guide customers through understanding, and ultimately buying, their first investment portfolio.
Clients: Shell, GlaxoSmithKline.
Content: Direct marketing, display ads, video storyboards and scripting.
Client: Virgin Atlantic.
Content: Marketing emails, social media posts, SMS notifications, campaign content, brand book, and press releases
Clients: YouTube, Android, Zoo AR (Google), Rehabstudio.
Content: SEO content, marketing emails, campaign ideas, video scripts, display ads and pitch decks.
FROM MIDWEIGHT COPYWRITER TO SENIOR CREATIVE
Clients: Debenhams, Greggs, TalkTalk, iStock, Brothers Drinks, 118 118, McGuigan Wines.
Content: Campaign ideas, new business and client pitching, marketing emails, social media strategy and posts, press releases, direct marketing, brand positioning and tone of voice development, and SEO content. See an example.
Digital Impact Awards 2012 | Greggs | Best use of digital in retail sector | Gold
Digital Impact Awards 2012 | Greggs | Best use of digital in the food & beverages sector | Silver
FROM CUSTOMER SERVICE AGENT TO LEAD COPYWRITER
Content: SEO content, marketing emails, social media posts, press releases, brochures and direct marketing, and product development.
Clients: British Energy
Content: Graphic design, corporate branding, 3D visualisation, animation, photography, product design and development, editing and proofreading.