ABOUT ME

HELLO

I’m Ben. I’m a freelance content designer, content strategist and creative copywriter, living in London.

For over 10 years I’ve been helping businesses of all sizes to make better products and services, improve their tone of voice, explain complex systems, and serve their customers and audiences better.

SERVICES

CONTENT DESIGN

This includes:

  • Microcopy and UX writing
  • Design team engagement
  • User testing and research
  • Workshop facilitation
  • Subject matter expert interviews

CONTENT STRATEGY

This includes:

  • Content auditing
  • Ecosystem mapping
  • Brand and product strategy
  • Tone and voice development
  • Stakeholder engagement
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COPYWRITING

This includes:

  • SEO copywriting
  • Content production
  • ATL and BTL marketing
  • Editing and proofreading
  • Training and mentorship

FREELANCE EMPLOYMENT

ZOOPLA

AUG 2018 – MAY 2019

CONTENT DESIGNER, CONTENT STRATEGIST

I helped to develop the new Zoopla app and, as the sole content designer, championed the discipline to all levels of the business.

THE BIO AGENCY

JUN 2018 – AUG 2018

CONVERSATION DESIGNER

I was part of a design team in London working with GSK in Dubai to build a customer support chatbot. The concept is being tested in the UAE, due for global rollout in 2019.

FIKA COMMUNITY

JAN 2018 – MAY 2018

CONTENT DESIGNER, CONTENT STRATEGIST

I worked closely with Fika’s co-founders, developers and advisory board on the content strategy and design of a new mental wellness app, due to alpha trial later this year.

RARE CONSULTING

JAN 2018 – MAY 2018

CONTENT DESIGNER, CONTENT STRATEGIST

I worked with Rare’s founder and UX team to rapidly develop a new self-service, automated market research tool, due for launch later this year.

THREE

OCT 2017 – DEC 2017

CONTENT DESIGNER

I worked on-site with Three’s retained digital agency, BIO, on a project to transform Three’s entire digital offering, including their retail site and app.

WAE/GLOBANT

JUL 2017 – AUG 2017

CONTENT STRATEGIST

I spent four weeks in New York and a final week in London with an international team developing a new product concept and delivery plan for investment firm BlackRock.

IBM IX

APR 2017 – JUNE 2017

COPYWRITER

Clients: BP, Department for Work and Pensions, Scottish Power, UK Power Networks.
Content: App content writing, video storyboarding and scripting, pitch deck writing.

WAE/GLOBANT

MAY 2016 – FEB 2017

CONTENT DESIGNER

I was part of a small team working on-site with London Metropolitan Police on a major redesign of their website and digital services. Find out more. 

AWARDS

BIMA Awards 2018 | BIMA Advance Grand Prix | Winner

BIMA Awards 2018 | Transformation & Consultancy Impact | Winner

Core77 Design Awards 2017 | Service Design Award | Runner up

Core77 Design Awards 2017 | Strategy & Research Award | Runner up

SAPIENT NITRO

SEP 2015 – MAY 2016

CONTENT DESIGNER

I worked across three agile teams at Lloyds Banking Group, designing a self-service onboarding journey for new business banking customers.

SAPIENT NITRO

AUG 2015 – SEP 2015

CONTENT DESIGNER

I worked with a small team to design a concept online service for HSBC, which would guide customers through understanding, and ultimately buying, their first investment portfolio.

WUNDERMAN

APR 2015 – MAY 2015

COPYWRITER

Clients: Shell, GlaxoSmithKline.
Content: Direct marketing, display ads, video storyboards and scripting.

NAKED COMMUNICATIONS

FEB 2015 – MAR 2015

COPYWRITER

Client: Virgin Atlantic.
Content: Marketing emails, social media posts, SMS notifications, campaign content, brand book, and press releases

REHABSTUDIO

OCT 2014 – FEB 2015

COPYWRITER

Clients: YouTube, Android, Zoo AR (Google), Rehabstudio.
Content: SEO content, marketing emails, campaign ideas, video scripts, display ads and pitch decks.

PERMANENT EMPLOYMENT

STEEL LONDON

MAY 2012 – MAY 2014

FROM MIDWEIGHT COPYWRITER TO SENIOR CREATIVE

Clients: Debenhams, Greggs, TalkTalk, iStock, Brothers Drinks, 118 118, McGuigan Wines.
Content: Campaign ideas, new business and client pitching, marketing emails, social media strategy and posts, press releases, direct marketing, brand positioning and tone of voice development, and SEO content. See an example.

AWARDS

Digital Impact Awards 2012 | Greggs | Best use of digital in retail sector | Gold

Digital Impact Awards 2012 | Greggs | Best use of digital in the food & beverages sector | Silver

FIREBOX.COM

NOV 2008 – JUN 2012

FROM CUSTOMER SERVICE AGENT TO LEAD COPYWRITER

Content: SEO content, marketing emails, social media posts, press releases, brochures and direct marketing, and product development.

PRINCIPAL DESIGN

NOV 2007 – NOV 2008

DESIGN CONSULTANT

Clients: British Energy
Content: Graphic design, corporate branding, 3D visualisation, animation, photography, product design and development, editing and proofreading.