In the last 10 years, I’ve helped businesses of all sizes develop new products and services, define their tone of voice, explain complex processes, launch entirely new brands, shout about new products and find new audiences.
- Design team engagement
- User testing and research
- Co-creation workshops
- User story mapping
- Microcopy and UX writing
- Stakeholder engagement
- Content auditing
- Ecosystem mapping
- Community management
- Discovery workshops
- Brand tone and voice development
- Subject matter expert (SME) interviews
- SEO copywriting
- Content production
- Social media engagement
- Creative copywriting
- Creative direction
I worked closely with Fika’s co-founders, developers and advisory board on the content strategy and design of a new mental wellness app, due to alpha trial later this year.
CONTENT DESIGNER, CONTENT STRATEGIST
I worked with Rare’s UX and research team to rapidly develop V1.0 of a new self-service, automated market research tool, due for launch later this year.
I spent four weeks in New York and a final week in London with an international team developing a new product concept and delivery plan for investment firm BlackRock.
Clients: BP, Department for Work and Pensions, Scottish Power, UK Power Networks.
Content: App content writing, video storyboarding and scripting, pitch deck writing.
I worked with a small team to design a concept online service for HSBC, which would guide customers through understanding, and ultimately buying, their first investment portfolio.
Clients: Shell, GlaxoSmithKline.
Content: Direct marketing, display ads, video storyboards and scripting.
Client: Virgin Atlantic.
Content: Marketing emails, social media posts, SMS notifications, campaign content, brand book, and press releases
Clients: YouTube, Android, Zoo AR (Google), Rehabstudio.
Content: SEO content, marketing emails, campaign ideas, video scripts, display ads and pitch decks.
FROM MIDWEIGHT COPYWRITER TO SENIOR CREATIVE
Clients: Debenhams, Greggs, TalkTalk, iStock, Brothers Drinks, 118 118, McGuigan Wines.
Content: Campaign ideas, new business and client pitching, marketing emails, social media strategy and posts, press releases, direct marketing, brand positioning and tone of voice development, and SEO content. See an example.
Digital Impact Awards 2012 | Greggs | Best use of digital in retail sector | Gold
Digital Impact Awards 2012 | Greggs | Best use of digital in the food & beverages sector | Silver
FROM CUSTOMER SERVICE AGENT TO LEAD COPYWRITER
Content: SEO content, marketing emails, social media posts, press releases, brochures and direct marketing, and product development.
Clients: British Energy
Content: Graphic design, corporate branding, 3D visualisation, animation, photography, product design and development, editing and proofreading.