Rehabstudio has a great idea. Once a month, for just a week, a team is taken off (paying) client work and allowed to run riot with an idea – using the company’s Triage process to rapidly develop it from concept to prototype. It could be for a new website, an app, a piece of wearable tech, anything. On the Friday afternoon, they present it to the studio.

They call it Hackweek, and it follows three simple rules, explained at PSFK 2015 by Rehabstudio’s creative visionary/hobo with a laptop Tim Rodgers.

Naturally, the results vary. But from this creative freedom, several viable products have already been developed – to say nothing of boosting the creative culture of the business.

While working at Rehabstudio I was able to take part in a Hackweek. There was pressure. After all, these were the creative sprints that had spawned The Internet of Useless Things, Regifter and #GiveACrap.

We set out with the rough (and highly ambitious) aim of returning emotional balance to the internet – finding an antidote to social shaming, trolling and kneejerk negativity as well as all the saccharine Likes, LOLs and #bants pervading the same space.

At the end of the week, we presented – an interactive hub for the internet’s finest compliments and insults. Anyone can visit, browse, get involved and rebalance their ego, either by sharing some love or getting knocked down a peg or two by complete strangers.


Since its launch, PickMeUpKnockMeDown has received over 10,000 compliments and insults. Most heartening and surprising of all, two thirds are compliments.

Furthermore, the quality of the crowdsourced comments has led to a new revenue stream of greetings cards, posters, T-shirts and more. Not a bad week’s work.

Check out Tim talking about Hackathons and PickMeUpKnockMeDown on the PSFK stage below.